Richard C. Frick

2210 Carmelita Drive  San Carlos, CA  94070  650-595-1740 (Office), 650-593-8626 FAX  650-430-0606 (Cell)




SendCommunications - Denver Colorado (June 2002 - Present) Consultant responsible for the implementation and deployment of the interactive web site  This site is dedicated to meeting the needs of marketers involved or wishing to be involved in email marketing and vendors who supply email services.  The site provides free, subscription as well a pay-per-view content.  It also provides an "RFP Engine" that allows marketers the ability to solicit proposals from email vendors entirely on-line.  The site is ASP and .NET based with a SQL server 2000 backend.  It uses index server as well as SQL's 'Full-text search' features.


ClickAction/MySoftware - Palo Alto, CA  (March 1998 – July 2002 ) VP Information Technology and Systems - Email marketing and small business software manufacturer.  Responsible for staffing and managing  the systems, network, web and facilities groups while personally developing internal business process applications, websites and reports.  Designed and coded corporate custom multi-user systems including subscriptions sales, email marketing billing, invoicing and cash application.  Created all management reports including bill of materials, inventory control, monthly revenue, and year to date statistics.  Designed and coded generic as well as custom list processing tools for populating  client “production database”.  Implemented, managed and maintained 24x7 “must be up” high traffic, high profile load balanced and clustered website.  Implemented or wrote backend for over 10 custom web sites including,,,, and  Backend development included secure online real-time credit card processing, interactive form submission, on-line product registration, lead value scoring and secure content delivery.  Platforms used include Windows 2000 Advanced Server, Microsoft SQL Server (6.5, 7 and 2000), Oracle, Active server pages, Visual Basic, Java / Vbscript, Visual FoxPro 7.0, 6.0, and 2.6 for Windows, COM and COM+, HTML, IIS, TCP/IP, XML, SOAP, BizTalk, SSL, Web Services, Visual Source Safe, and Perl.


Software Designs - San Carlos, CA (September 1997 to March 1998) – Consultant – Responsible for writing specifications, designing and programming custom IT solutions for various existing and new businesses.  Successful projects completed include Direct Sales System, Electronic Product Registration, Internet Sales Processing, On-Line Credit Card Processing and Technical Support Help Desk Processing.  Implemented SoloCup’s Web site  Fluent in Visual FoxPro, Active Server Pages, Oracle, SQL Server, Visual Basic, Microsoft Access, Windows 95 and Windows NT.


Equilibrium – Sausalito, CA (April 1996 – September 1997) - Vice President Product Development – developer and publisher of automated computer graphics software.  Responsible for first internal engineering department.  Staffed and managed the engineering, technical writing, QA, and technical support departments.  Successfully released the award winning DeBabelizer Pro Windows/NT an MFC - C++ project, in an eight-month effort, which included many innovations including the “Action Arrow”.


Academic ConnectionsLos Angeles,  CA  (February 1995 – April 1996) - Senior Vice President Technology - retail prescriptive education provider.  Responsible for specification, design and development of the automated skill testing, evaluation, lesson prescription student tracking, and business back-end from a paper system to a fully integrated Microsoft Windows based networked/on-line environment.


American Video Entertainment Inc - Burlingame, CA (February 1990 – February 1995)  -President and founder - developer, publisher and manufacturer of Nintendo compatible video games.  Responsible for the marketing, sales, manufacturing, design, development, and packaging of 16 games and 2 compilations for the Nintendo Entertainment System.  AVE was featured in a PBS "Frontline" edition and an infomercial starring Hulk Hogan.



Honors Co-Operative Program Stanford University, significant work towards MS Computer Science

BSEE University of California Santa Barbara



Founder GamePro Magazine



Married - two daughters (12 and 16)

Hobbies - Stage Lighting, Tennis, Golf